Liu Jo is a manifesto of freedom and self-expression for women and men who are free-spirited, unafraid to express themselves, and who embrace life and its contradictions with determination, enthusiasm, and effortless elegance. In line with the vision of its founder, Liu Jo speaks to energetic and dynamic personalities, to free souls, and to individuals who value their surroundings, the planet, and their own community. Liu Jo was born to inspire and celebrate seductiveness, unexpected elegance, a bold sense of refinement, and a cool attitude that extends into everyday life. At the heart of all this lies a constant pursuit of superior-quality materials and meticulous attention to detail.

With a recognizable and sophisticated identity, Liu Jo’s glam fashion and lifestyle approach has taken shape over the years through many different interpretations, each reflecting the spirit of its time and the direction of change in fashion, society, and business. This ever-evolving story has been fueled by an avant-garde vision and woven together with the achievements that define the brand’s mission today: helping women express themselves by discovering their own style.